Ready or Not, B2A Is Knocking on Your Digital Door
Picture this: your next customer isn’t a person at all, but an AI agent negotiating on behalf of a human. The B2A (business-to-agent) era isn’t science fiction—it’s the next competitive frontier, and businesses that ignore it risk being left behind in a conversation they can’t even understand. For years, companies have obsessed over B2B and […]
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